Kelu vs Gemini for Google Workspace
Gemini for Google Workspace is Google's AI inside Gmail, Docs, Drive, Meet, and Chat — deeply integrated for organisations standardised on Workspace. Kelu is a docs and support assistant that spans 25 source types (Drive is one) and surfaces answers on a widget, Slack / Discord / Teams bots, MCP, and inside every major helpdesk.
Feature comparison
Information about Gemini for Google Workspace is drawn from Google's public product pages.
Where Kelu focuses differently
Knowledge isn't only in Google
Gemini for Workspace retrieves from Gmail, Docs, Drive, and other Google surfaces. Real-world knowledge lives across Drive, Confluence, Notion, GitHub, Zendesk, Slack, and files nobody has migrated. Kelu indexes all of them into one knowledge base — Drive is one source among 25, not the whole story.
Customer-facing surfaces
Gemini is internal — it helps employees inside Workspace. Kelu ships a hosted widget for your docs / product site, plus Slack, Discord, and Teams bots for community and customer channels. Workspace-hosted content can be a source; Kelu is the assistant that surfaces it externally.
Multi-helpdesk Support Ticket AI
Kelu runs Support Ticket AI inside Zendesk, Freshdesk, Front, Intercom, Jira SM, Linear, and Salesforce. Gemini's helpdesk story is limited to Google's own tools (Chat, Meet). Different job.
Not locked to a Workspace subscription
Gemini for Workspace is priced as an add-on to Google Workspace seats. Kelu is standalone SaaS with a $0 free tier and a $99 Pro tier — priced by usage, not by Workspace seat count.
Frequently asked questions
Should I use Gemini for Workspace or Kelu?
If your use case is 'help employees do work faster inside Gmail, Docs, and Drive', Gemini is well-suited. If your use case is 'answer questions from our docs on our site, in Slack/Teams/Discord, and inside our helpdesk', Kelu is purpose-built for it. Many teams use both.
Does Kelu index Google Drive and Docs?
Yes. The Google Drive connector indexes Drive, Docs, Sheets, and Slides, respecting the Drive permissions of the account it's connected under. Files re-sync every 10 minutes.
Can I use Gemini inside Workspace and Kelu for customer-facing?
Yes — they're complementary. Gemini helps employees write emails and summarise Docs; Kelu answers your customers on the widget, in support tools, and via MCP for AI IDEs.
How does pricing compare?
Gemini is priced per Workspace seat. Kelu is flat monthly (Free / $99 Pro / Enterprise) and independent of your Workspace subscription — you don't pay per user for a customer-facing widget.
How is data handled?
Your indexed content and end-user conversations are never used to train models. PII masking runs before every LLM call; zero-retention mode is a per-workspace toggle.
See for yourself
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